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Salon Indulge

The Salon Advantage program has ensured my salons systems are professional, effective and well organised.

The weekly budget planner is a fantastic tool and has enabled me to simply get realistic goals and track my revenue and expenses.
My coach ensured I implemented new ideas correctly and was able to professionally advise me how to manage new situations as needed.

Charmaine Petherbridge, Qld

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Salon Advantage

Who are we?

We are the pioneers of Industry Specific Business Coaching in Australia for the Hairdressing and Beauty Industry. Being Australia’s first and largest Business Coaching Organisation means we have 10 years experience assisting over 1000 salon owners and many thousands of team members on how to improve overall business profitability and performance. Gaining an average INCREASE in BOTTOM LINE PROFITS for these salons in excess of 35%

“Our Unique Point of Difference is that we not only work with the Nuts and Bolts of your business, we enrol your team in the process to help you grow a profitable and truly successful business”

The two programs, Salon Advantage and Beauty Advantage were created by industry leader Gita McKenna, with first hand experience in both industries. It is Gita’s first hand experience prior to creating the programs that is being detailed down for others to utilise to ensure they too are profitable. Some of Gita’s accomplishments prior to writing the program include:

√  Senior management of 10 salons with over 50 staff taking them from $3.1 million
      annually to in excess of $4.6 million
√  Desk retail sales in one salon in excess of $93,000 annually up from $20,800
      annually
√  First hand experience in her own successful hairdressing business for over 6 years
√  International industry work experience throughout Canada and America
√ 
Regional Representative for WRAPS Qld (Wholesale Retail and Personal Servicing)
√  Representative for ITAB (Industry Training Advisory Board)
√  Development of training programs for AMP, WIN Television and Welenco Training
      and Development

Gita and the coaching team are committed to raising the standards in the hair and beauty industry, even many of the coaches working within the hair and beauty industry today. Which is true testament to the fact that the information created in this ground breaking business coaching program really are well respected not only by the clients that use them, yet fellow coaches working within these industries. To date Gita has created many tools that remain exclusive to Salon Advantage and Beauty Advantage, they really do assist in helping all salon owners analyse their business performance show them where they can earn more money.

Our qualified business coaches are individually franchised businesses that utilise this proven system of business development to raise the standards within the Hairdressing and Beauty Industry. We believe you need to be successful in your own business to be able to help others in business today.

We are business coaches that “Walk the Walk; We Don’t Just Talk the Talk”.

All our qualified coaching team is fully trained in the implementation and follow through of the coaching program and are experienced first hand within the industry. We are a coaching team with integrity ensuring we deliver exceptional coaching service to all our clients. It is our aim to leave our clients with the tools for continuous improvement, implementing a systematic approach to growing each business, all the while bringing accountability to both salon owners and team members to ensure that growth continues.

CLICK HERE to find the business coach closest to you

We have been called the conscience of many a business owner, bringing accountability and creating momentum to follow through on tasks that are sometimes overlooked. We are outcome driven to ensure your time and money invested with us produces the results you are after. We help you make more decisions based on fact rather than emotion.

CLICK HERE to book your FREE Business Coaching Session Today

Gita was one of three key note speakers at the Hair Biz Forum in October 2008 held at the Gold Coast, presenting alongside other Global speaker, Alan Pease and Simon Treselyan.

Goldwell Professional Hair Care enlisted Gita as key note speaker to deliver one of Salon Advantage’s signature workshops entitled “Let’s Make More Money”. This was delivered nationally to the MBE loyalty group within Goldwell. Gita was then enlisted to speak at their international conference entitled “Evolution” in Vietnam in 2006.

Salon Advantage has cross branded and implemented Salon Advantage, renamed “Taking Care of Business for the Jon Brennan Franchise Group with over 30 of the salons currently working with the proven tools.

Salon Advantage resources have been implemented into many Colleges of TAFE in Australia and the Polytech Colleges in New Zealand as a resource tool to deliver units of competencies to our young hairdressers National Training Package.

We are about increasing business knowledge personal development and team skills and believe we need to be working with the young hairdressers and beauty therapists of tomorrow to ensure this happens.”

We also have mapped the units of competencies to the Diploma in Beauty Therapy, so we can provide resource tools for delivery to students.

Professional Project Coaching is an area of expertise of Gita’s; working closely with the De Lorenzo Hair and Cosmetic Research Company, project coaching the management team for the past 3 years throughout the highest growth period for the company, by presenting to the ASPYA loyalty program clients.

Gita has been writing for Instyle Magazine for the past 8 years and also writes for the Professional Beauty Magazine, Australian Beauty Therapy Magazine, Hair Biz Magazine and Beauty Biz Magazines to ensure strong brand awareness in the marketplace.

Salon Advantage and Beauty Advantage qualified coaches regularly conduct workshops on business development at universities nationally, working on the basis of bi monthly half day sessions that strengthen the understanding of all that attend on how they can implement sound business strategies into their salons.

CLICK HERE to find out where we are conducting them close to you.


We are proud to launch our newly developed Trouble Shooting Business Sessions Nationally for 2009, due to feedback from our clients and potential clients seeking out better ways to develop the business skills necessary to grow a business, not just buy a job. These sessions are designed for Salon Owners, Managers and Potential Team Leaders.

CLICK HERE for more information about these sessions.

We have the strongest Profit Building Tools in the industry and invite you to take a look around our site to see how we could best help you in growing your business to the next level.

CLICK HERE to see some of our Newly Released Hairdressing Business Management Educational DVD Series.